Comic and singer-songwriter John Hodgman is wrecking the premise of Apple's famous "Mac vs. PC" ads. In the ads, Hodgman plays the PC, and actor Justin Long plays the Mac. Apple ads portray Hodgman's PC as a boring, idiotic *** and Justin Long's Mac as an interesting creative type. It turns out that Hodgman is actually a very charismatic, funny, intelligent, creative and interesting person, showing up in podcasts, on TV, on blogs, in magazine articles, on bookshelves and elsewhere and getting rave reviews. Hodgman is becoming more famous for his extracurricular activities than he is for the Mac ads. An unsupportable and irresponsible Raw Feed poll shows that 90 percent of computers users would prefer to hang out with Hodgman compared with, say, 6 percent with Long. (Hmmmm. That sounds familiar....)